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HEB&HCF PACKAGES
H-E-B is a well-known grocery store chain in Texas, positioned as a premium brand catering to high-end consumers. Hill Country Fare (HCF), a sub-brand of HEB, emphasizes affordability and value, catering to a more budget-conscious audience. This project focuses on distinguishing the packaging of the same product across two different tiers under the same parent company.
 HEB Beef Jerky Packaging Design |  HEB Beef Jerky Packaging Design - Front |  HEB Beef Jerky Packaging Design - Back |
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 HCF Beef Jerky Packaging Design |  HCF Beef Jerky Packaging Design - Front |  HCF Beef Jerky Packaging Design - Back |
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