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HEB&HCF PACKAGES

This project focuses on differentiating packaging for the same product across two brand tiers under one parent company. H-E-B is positioned as a premium brand, while Hill Country Fare (HCF) serves as a value-driven alternative.

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HEB Beef Jerky Packaging Design

HEB Beef Jerky Packaging Design

HEB Beef Jerky Packaging Design - Front

HEB Beef Jerky Packaging Design - Front

HEB Beef Jerky Packaging Design - Back

HEB Beef Jerky Packaging Design - Back

HCF Beef Jerky Packaging Design

HCF Beef Jerky Packaging Design

HCF Beef Jerky Packaging Design - Front

HCF Beef Jerky Packaging Design - Front

HCF Beef Jerky Packaging Design - Back

HCF Beef Jerky Packaging Design - Back

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